What’s new in Squarespace in 2025 ?

Apr 25

Squarespace has rolled out a series of impactful updates in 2025, enhancing its platform for creators, entrepreneurs, and designers. These enhancements focus on automation, AI integration, and user experience improvements. Here's a breakdown of the most significant updates so far this year:

🔍 AI-Powered SEO Optimization

In March 2025, Squarespace introduced an AI SEO Tool designed to simplify search engine optimization. This feature scans your website's page titles, descriptions, and image alt text, offering optimized copy suggestions to improve your site's visibility in search results. You can access this tool by navigating to Settings > Marketing > SEO Appearance. Squarespace

📧 Enhanced Email Automations

January brought significant improvements to email marketing with the introduction of 10 new pre-built automation workflows. These workflows can be customized to match your brand and are managed through a dedicated dashboard. Notably, automated emails on Squarespace have been observed to achieve double the open rates compared to standard email blasts. Squarespace

📅 Advanced Scheduling and Invoicing

Squarespace now allows users to schedule invoices to be sent automatically at specified times and dates. This feature, included with any Squarespace website subscription, enables the sending of branded, professional invoices without manual tracking, allowing you to focus more on your projects. Squarespace

📱 Mobile App Enhancements

The Squarespace mobile app has been updated to provide more robust on-the-go management capabilities. Users can now receive notifications about new orders, access customer information, view order details, track sales, revenue, and traffic analytics, and make quick edits to their websites directly from their mobile devices. Squarespace

🔗 Improved Navigation with Anchor Links

February's update introduced anchor links for all version 7.1 sites. This feature allows visitors to jump directly to specific sections of a page or across different pages, enhancing user navigation and experience. Unique URLs can be shared to direct recipients to particular website sections, improving content accessibility. Squarespace

🌍 Expanded Squarespace Payments Availability

Squarespace Payments, the platform's native payment solution, expanded its availability to Ireland and France in February 2025. This expansion allows users in these countries, in addition to those in Canada, the United States, and the United Kingdom, to manage all their payments directly on Squarespace without the need for third-party connections. Squarespace

📸 QR Code Generation

In April, Squarespace introduced a built-in QR code generator. Users can now generate and download QR codes for any page on their site directly within Squarespace. This feature is particularly useful for nonprofits seeking in-person donations, restaurants linking to menus, or anyone aiming to create quick connections. To use this feature, open Page Settings and toggle on the QR code option. Squarespace

📆 1:1 Appointments via Bio Sites

Also in April, Squarespace enabled the scheduling of paid one-on-one appointments directly through Bio Sites. Users can add the new 1:1 Appointments section, set availability and pricing, and link their payment provider, allowing followers to book sessions seamlessly from their link in bio. Squarespace

🧠 AI Content Creation Tools

Squarespace has embraced AI to assist with content creation. Users can now generate compelling product descriptions, write engaging email content, and draft blog posts using AI tools. Additionally, the BluePrint AI feature allows users to input details like site title, brand personality, color palette, and preferred design style, and the AI will handle the rest, simplifying the website-building process. LitExtension

🧭 Enhanced Blogging Features

For bloggers, Squarespace has introduced improvements to streamline content management. Features like Synced Blocks allow for the reuse of banners, galleries, or call-to-actions across posts, making updates more efficient. Adjustments to the commenting system and content layout options have also been made to enhance the blogging experience. Beyondspace+2Squarespace Forum+2LitExtension+2

These updates reflect Squarespace's commitment to providing users with tools that enhance functionality, streamline operations, and improve user engagement. Whether you're a small business owner, creative professional, or blogger, these enhancements offer valuable features to support your online presence in 2025.